Persuasion Techniques

Over the years I've seen tampon commercials grow from almost non-existent to everywhere. I personally think that tampon, condom, birth control and all those kind of commercials are so awkward. I just want to change the channel or look away when I see them. The Kotex commercial I chose on the other hand just makes me laugh because it's a mock of the other tampon commercials. In the commercial they show clips of other tampon commercial ads and in a pretty sarcastic way there is a "typical girl" talking about how her period makes her want to do all these things. I like how someone finally pointed out how dramatic the other commercials are even though they are still just using the same persuasive tricks on us.

I chose this ad because it's perfect for picking apart and deconstructing. There are so many persuasive techniques in it. Right off the bat I felt like I could relate and I was struck with laughter.
Association: Any female who uses tampons can relate to this girl because we've all seen the other commercials. Not to mention a lot of us are thinking what she's talking about in this ad.

Bandwagon: The bandwagon technique that I see is the implied "everyone feels so bubbly on their period". It's somewhat saying if you use this you'll be so happy on your period.
Humor: The whole ad is based off sarcasm and comedy. It's a commercial that's making fun of how ridiculous other tampon ads are so there is definitely a humor factor.
Intensity: "Me and my period, we're like this", she says as she crosses her fingers... Right in the beginning of the commercial you can see the intensity of it. She's very dramatic and over the top in a very nonchalant way.
Plain Folk: It's easy to relate, they use an "average" looking girl, the setting she's in is her room, etc.. The ad is very plain folk so that girls all over could see themselves using Kotex.
Warm & Fuzzy: In a strange way it's warm and fuzzy because even when you have your period you are free be flexible, dance, play, etc..

The Super Bowl

It's kind of ironic that the super bowl promotes such unhealthy items because it seems like recently warnings about obesity have been common. Although they aren't good for us they are all around us. People in charge of advertising know that we can't resit the junk they throw in front of us so they really want to entice us to buy their products. They know that people watching the game are probably drinking alcohol or could go for some junk food. Because Americans love their alcohol and junk, they promote it on the hugely watched program.